Name Change Part of North American Rebranding Effort Highlighting
National Reach and Personalized Local Service
FAIRFAX, VA (June 27, 2013) – The corporate headquarters of FirstService Residential has announced that its subsidiary Armstrong Management Services has been renamed FirstService Residential. This name change is part of FirstService Residential’s national rebranding effort, which took effect on June 27, 2013.
FirstService Residential is the largest manager of residential communities in North America, overseeing more than 6,000 properties and over 1.5 million residential units. 
The former Armstrong Management Services, an established leader in the metropolitan Washington, D.C. residential property management market, manages a client portfolio of more than 290 community associations. Armstrong became a subsidiary of FirstService Residential in 1998.
“The success of our local operation, including how we service our clients, has benefited significantly from our longstanding partnership with FirstService Residential,” said Daniel Bauman, formerly CEO of Armstrong Management Services and now president of FirstService Residential, D.C. Metro. “This rebranding provides us with the opportunity to offer even more value to our clients by increasing our brand recognition, as well as enhancing our ability to share best practices and leverage our real estate management platform across North America.” 
Added Michael Mendillo, president of FirstService Residential’s Mid-Atlantic/Carolinas region, “One of FirstService Residential’s chief differentiators is our singular ability to service and benefit our clients by combining our strong corporate resources with the personal touch, deep market expertise and local leadership of each individual property management company.”
Bauman also noted that the rebranding to FirstService Residential signifies a change in company name only, and all day-to-day operations will remain “business as usual.” Current property management teams will remain in place to serve their existing customers, with added benefits gained from access to an expanded core of resources, combined purchasing power and shared expertise and best practices.
For more information on the rebranding in the metropolitan Washington, D.C. area market, visit
About FirstService Residential
FirstService Residential is a subsidiary of FirstService Corporation, a global leader in the rapidly growing real estate services sector, one of the largest markets in the world. As the largest residential property manager in North America, FirstService Residential oversees more than 6,000 properties and 1.5 million residential units across 19 U.S. states and three provinces in Canada. The company has more than 12,000 employees driving local market expertise and managing in excess of $6 billion in budgets. For more information, visit

About FirstService Corporation
FirstService Corporation is a global leader in the rapidly growing real estate services sector. As one of the largest property managers in the world, FirstService manages more than 2.3 billion square feet of residential and commercial properties through its three industry-leading service platforms: Colliers International, one of the top global players in commercial real estate; FirstService Residential, the largest manager of residential communities in North America; and Property Services, a leading North American provider of essential property services delivered through company-owned operations, franchise systems and contractor networks.
FirstService generates over US$2.3 billion in annual revenues and has more than 23,000 employees worldwide. More information about FirstService is available at

Angie Stone / [email protected] / 703-679-1533
Sasha Blaney / [email protected] / 305-567-0821

Jun 27, 2013